E-Cigs – Is This the End of L lectric Tobacconist?
Lectric Tobacconist is a small independent establishment in Burlington, MA. It has been serving clients in the area of book publishing for over fifteen years and recently began offering audio titles as well as eBooks to meet their growing demand for audio titles. Over the past several months, they have experienced unprecedented volume of orders. In this article I present an overview of the circumstances that lead up to their sudden popularity surge.
On July ninth, an individual vented around the Customer Support Representatives’ Live Chat detailing that the earlier day’s delivery associated with two nicotine electronic books to two certain customers had already been delayed as a result of combine up involving the “cookies” feature as well as the automatic payment system. Typically the chat transcript discloses that the individual was satisfied with the book’s articles, but was nonetheless frustrated because the particular eBooks were not really yet delivered whenever he went in order to check them within. The chat representative explained that in order for the eBooks to become delivered by the end of the day, they might require to be updated using the correct info regarding nicotine vapor levels in a variety of open public locations.
Since it turns out, two new purchases placed by two different individuals place the Vaporizer Lite into a super-hot niche. These purchases put in both retailers are for 2 very popular e-books: the Nicotine plot, and the Nicotine gum. This is good news for the L lectric Tobacconist, because the potential market for ecigarette accessories is huge. In the event the Vaporizers show to be a success then we may very well see a good increase in the particular quantity of retail organizations selling vaporizers podsmall throughout the country.
Two days afterwards, on August third, the company begins to receive calls regarding two additional orders placed by 2 more different individuals. The company immediately sends the very first order, that is regarding thirty dollars worth of products, for the e-mail box of just one of the holders. One call is usually made to what is order and another thirty dollars is usually credited to the particular e-mail box. This takes a little while lengthier than the thirty seconds it got to place the very first order, but at least the e-tailer knows to retain the inventory levels up.
A couple of short days later, on Aug 5th, we find that another group of thirty deals has arrived at the e-tailer. One bundle contains three hundred and fifty-five packages, a result of the two orders placed previously. Less than a minute or so is wasted during the chain of purchasing, but by the particular end through the day, right now there are already 3 hundred and fifty plans in transit. This can be a severe delay as a result of sheer number associated with products. Since this is the fourth most frantic week of the particular year, it is usually clear that some thing is seriously completely wrong.
The next day, September second, another batch of three hundred plus fifty packages is received. These, however, are just a portion of the numerous thousands of packages which often have accumulated in the course of the past 8 months. The electric powered Tobacconist is likewise experiencing unprecedented holds off due to typically the overflow of enterprise. It requires four extra hours to complete processing the ask for and the business is forced in order to turn down asks for for previously offered services.
Finally, on Sept. 2010 5th, we receive yet another package. This time, however, right now there are four deals left. In addition , three of the packages contain smoking things. It is challenging to see exactly how an industry which often has managed to get possible for literally anyone to access the electric cigarettes with the use of an internet account, could become experiencing such gaps in the supply chain process.
L lectric Tobacconist has arrived at new levels regarding shame and shame. It truly is my desire that this article will be of assistance to any customer or retailer needing a friendly, professional, honest and skilled e-commerce management staff. I realize the frustration connected with experiencing severe delays in typically the distribution of your respective products, as well as the disappointment related with having to be able to decline service to be able to a customer based solely on their request. I feel also aware of the particular frustration that merchants who experience severe delays might be going through when working together with a manufacturer or even distributor who is not cooperative. Right now there are several questions i believe are usually critical and should have appropriate answers just before I discuss them with my clients. If you are looking for a Responsible E-Commerce Manager, make sure you feel free in order to get in touch at any time.